PURPOSE
Purpose is not a trend, but the embodiment of the millennial shared narrative that guides our society in an age of uncertainty.
presentations, workshops
Keynote speaker, Generation Alpha and Z expert, author, new generation brand building consultant. Listed in TREND 30 UNDER 30, Austria’s leading business magazine. International professional lectures in German, English, and Hungarian.
Books
Alpha Guide
The first book in Hungary about the alpha generation
Hungary’s first book about the alpha generation, the social, technological, and cultural status quo of the age for understanding the alpha generation. Although today the profession still mainly talks about Generation Z, the alpha generation is also present in the lives of families also present in the lives of families as family members, and it is time for the topic to slowly join the buzz in the meeting rooms of adults in Hungary. The Alpha Guide covers theories about generations, but also the memes, heroes, and brands that are trending on TikTok today.
Brands Sneakers, Generation Z
Reaching Generation Z is a challenge for many brands. The book contains many interesting brand stories, an analysis of the recipes for success of new generation brands, and an open and wise discussion of social issues. This book is aimed at adults, brand managers, parents, as well as teenagers and sneaker enthusiasts.
Kintsugi
The purpose of brands
Purpose, collaboration, brand positioning in line with modern expectations. In a social and personal guise, with parallels drawn from film history and pop culture. The first half of the book is an intellectual journey about what certain concepts and phenomena mean to the new generation. The second half of Kintsugi is a collection of interviews with different characters from this generation from all over the world.
